Listened to a pastor use what I thought was a basic sales process from my marketing classes.

I was on a Cross Country Bus about traveling to Accra from Lagos this past week.

As usual for the Nigerian Road Traveler, there was the silent thought in the collective mind, “what if today is our last day”, swiftly squashed by the collective blood of Jesus.

Close to set-off time, at about 9am, I heard a voice

issuing some quick commands from behind me. I sat in front of the bus. “Clap for Jesus”.

Some scattered clapping, which became stronger with carefully placed guilt trips placed between the commands.

Stage one:

Qualification and introduction using several short stories (why should we listen);

Stage two:

The message itself, aligned to the target market (traveler you will not die today on this bus if you believe)

Stage three:

Testimonials and Proof (How brother Ken reluctantly donated N1,000 in obedience to God, and called to testify about getting N100,000 a week later – actual story)

Stage Four:

Call to Action (Offering time)

I’ve been thinking.


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